Ortho Las Vegas × G Media
See the plan
Prepared for Ortho Las Vegas · August 2026

Your best marketing asset is a person. He has no channel.

Every social account in your website footer is Dr. McGee's personal handle. He has been a guest on The Joe Rogan Experience. He is carrying two-minute films on Meta this month. And the 51-video library with his surgeries on it is not linked anywhere on your site.

What we'd build The plan
4.87average rating
1,071Google reviews
51videos not linked from your site
163subscribers
The audit · where you stand today
You are already doing the thing most practices have to be talked into. You are just renting the results.

We audited every orthopedic and spine practice in Southern Nevada, including what each one is currently paying for. Almost all of them have no video and no plan to make any. You are running long-form educational film with your surgeon on camera right now — which puts you in a category of roughly one. This proposal is about who owns the audience it builds.

4.87
across 1,071 Google reviews — the highest rating of any sizable orthopedic group in Southern Nevada.
G Media market survey · Google Places, August 2026
2:09
the length of the video ad you have been running since August 5. Not a fifteen-second spot — a full explanation of platelet dosing and bone marrow concentrate.
Meta Ad Library, verified August 2026
76,879
views on the YouTube channel your website never mentions, earned in about twelve months with no promotion.
Channel library totals, August 2026
"When people first started asking about PRP as a possible option for knee arthritis, there was almost nothing written about it. Now when you search PubMed there are over 1,200 studies that come up. I want to walk you through what that actually looks like in our practice."
Opening lines of your own Meta ad, live since August 5, 2026. This is the standard the rest of this market is nowhere near.
The gap
Every view is a rented view
Those two-minute films only exist inside Meta. The day the campaign pauses, the audience they built disappears with it. Ads rent the attention. A channel keeps it.
The gap
51 videos your website does not mention
No YouTube icon in your footer, no channel link on any page. A patient who wants to see Dr. McGee work has to already know the channel exists.
The gap
The film sells, then the page goes quiet
Your ad clicks land on a short application form with no video on it at all. The most persuasive thing you own stops at the moment of decision.

None of this is a criticism of the marketing. It is the opposite: the hard part is already solved. You have a surgeon who is genuinely good on camera and a message worth two full minutes of a stranger's attention. What is missing is a place for all of it to accumulate.

The proof · you have already run this experiment
The channel nobody is promoting has done 76,879 views in a year.

Fifty-one videos went up starting July 2025, the most recent this March. No cadence, no thumbnails, no link from the website, no Shorts to speak of. It worked anyway.

Patient demand
8,385 views
"Jiffy Knee, Total Knee Replacement, What to Expect by Dr. McGee." One video, posted with no promotion, out-drawing entire practices in this market.
Surgeon demand
6,700 and 3,800
Triceps Tendon Repair and Elbow Arthroscopy. Technique films like these are watched by referring physicians and residents — a second audience, and the one that sends cases.
The unused asset
One Short, out of 51
The entire library is horizontal long form. The vertical cut-downs that carry a practice on Instagram and Facebook have essentially never been made.
What Dr. McGee has already proved on camera
2017 · The Joe Rogan Experience, episode 945 2016 & 2018 · Nock On Podcast, twice 2025–26 · Two-minute Meta films, running now Ongoing · Bishop Gorman football availability Board-certified · AANA · AOSSM · AOAO · AAOS

Verified from your own media page and its Spotify episode embed, the Meta Ad Library and your published blog, August 2026. The most recent podcast appearance listed is from 2018.

The obvious question
A man who held the biggest room in podcasting does not have his own show
That is not a small oversight. It is the single largest unclaimed asset in Southern Nevada orthopedics, and it belongs to your practice.
Already true
The practice already is Dr. McGee
Facebook, Instagram, X and LinkedIn in your own footer all point to his personal accounts. The brand strategy is settled — it just has nowhere to compound.
The market gap
Las Vegas orthopedics has no video leader. The whole category is under a thousand subscribers.

We surveyed 72 orthopedic and spine practices across Southern Nevada. Eighteen have a YouTube channel at all. Nine have a video page of any kind. You are already third in this market on a channel you do not promote — which says more about the market than about the channel.

Crovetti Orthopaedics
883
Center for Wellness Orthopedic
217
Ortho Las Vegas
163
Advanced Orthopedics & Sports Medicine
136
Nevada Orthopedic & Spine Center
63
Desert Orthopaedic Center
no channel

YouTube subscriber counts for Southern Nevada orthopedic practices, G Media survey, August 2026. Bars to scale against the category leader.

The asymmetry
The leader has been silent for two years
The practice at the top of that chart has not published since 2024. Subscribers here track consistency, not size — and consistency is the one thing nobody in this market has committed to.
Why it stays open
This is a build, not a boost
Video is a six-to-twelve month consistency commitment, and no practice here has shown the appetite. The category is wide open, and the first group to commit takes it.
What G Media builds
A surgeon-authority engine, built around the person your patients already came for.

Most of what follows uses footage and expertise you already have. The first month is mostly about stopping the leak.

🎙️
The show — the thing that should already exist
A recurring conversation series with Dr. McGee, recorded in our podcast studio or your new Fort Apache office. Orthobiologics, sports injuries, second opinions, what surgery can and cannot do. He has already proven he can hold this format at the highest level in the medium. The only thing missing has been a room and a schedule.
♻️
Turn the ad spend into an owned library
The two-minute films you are running are episodes, not ads. Published, titled and indexed on your own channel, each one keeps working after the campaign ends — and the next campaign starts from a bigger audience instead of the same cold one.
⚡
The Shorts pipeline — from 51 videos you already paid for
Your library is entirely horizontal long form with a single Short in it. Reframed vertical, captioned and scheduled, the existing footage alone carries months of daily posting across YouTube, Instagram and Facebook before anyone films anything new.
🔗
Put the video where the decision happens
The channel linked from your site and its footer. Procedure films embedded on the matching treatment pages. And video on the application page, so the most persuasive asset you own does not go silent at the exact moment someone is deciding.
🏥
The referral channel nobody else is building
Your technique films already draw thousands of views from a professional audience. Produced deliberately, that becomes a referral engine aimed at other physicians — the highest-value viewer an orthopedic practice can have, and one no competitor here is courting.
🎬
Patient stories, properly filmed
You already host a full patient film on your own server, so the willingness is there. We build it into a series — HIPAA marketing authorization signed before we roll, FTC testimonial rules followed, nothing published without your sign-off.
Why G Media
A Las Vegas production company, not an agency retainer.
Two studios on Durango
A purpose-built podcast set and a production stage, minutes from Fort Apache. A free hour between cases is a filming slot.
On location at your office
Full crew at 6190 S Fort Apache, worked around clinic hours and your Friday early close.
Same-week delivery
Film this week, publish this week. Medical video dies from slow turnaround more than anything else.
Medical vertical experience
HIPAA authorizations, FTC testimonial rules, no PHI on camera, nothing publishes without sign-off.
You own everything
The channel, the raw footage, the finished library — all of it belongs to Ortho Las Vegas. If we ever part ways, the entire asset stays with the practice. We are building your library, not renting you ours.
The plan
Three phases. Stop the leak, start the show, take the category.
Phase 1
Stop renting
Weeks 1–6
  • Channel rebuilt, branded and linked from your site and footer
  • The 51 existing videos re-titled, described and organized into playlists
  • First Shorts batch cut from footage you already own
  • Your live ad films published as owned episodes; video added to the application page
Phase 2
The show
Months 2–6
  • Dr. McGee's series launches on a fixed recording rhythm
  • The orthobiologics library built out properly — PRP, BMAC, who each is for
  • Profiles for Dr. Limtong and both PAs
  • First patient films, compliance approved in advance
  • Monthly scorecard: views, watch time, search rankings, calls attributed
Phase 3
Category leadership
Month 7 onward
  • Weekly publishing across long form and Shorts
  • The technique series aimed at referring physicians
  • Sports medicine content from the sideline work you already do
  • AI search visibility — structured so ChatGPT and Google's AI cite you
  • Quarterly strategy review with your leadership

Each phase is a decision point, not a commitment. We review the scorecard together and move forward only when the practice wants to.

Las Vegas is going to have an orthopedic authority on video.

You have the highest patient rating in the valley, a surgeon who has already held a national audience, and film running this week that most practices could not make in a year. What none of it has is somewhere to accumulate.

Book a 15-minute call luis@gmediaco.com 702-499-5111
Luis Barraza · Founder & CEO, G Media · Las Vegas